My name is Leandro and I am a Digital Engineer.
I am a trendy man with several hats.
I love minimalism but with a warm touch.
I follow a healthy lifestyle and I love plants.
I like reusing objects but I also buy pieces of design.
In my spare time, I sketch, read, and take atmospheric photos.
I’m a minimalist creative designer and visionary reuser.
I design approaches for people who want to live minimalist.
People can find creative solutions as opportunities to make their life more essential.
The name Cali is a Greek name for women which means most beautiful.
Calì would be an unconventional brand that will inspire many people to live minimalist and see things in common life differently but in a more constructive way.
It would represent a new way of living minimalist while finding beauty in things and activities which may seem trivial and simple.
Friendly, like:
the simplicity of its name
the warmness of its color
the musicality of its tone
but also like all the friends who give their contributions to it. So, when it comes to friendship, I wouldn’t say I am minimalist enough… and this, I believe, is valuable.
Calì represents a new way of minimalism, more versatile, warm, alive. Thus, the logo wants to tell the combination of all these aspects.
The lettering, thin, linear, and little bit spaced, revokes the lightness, tidiness, and synthesis. Like a light and meditate abstraction which conducts to the essential structure of things.
The leaf (the accent) is something soft and moving. It represents the vital manifestation that, with its change and evolution, becomes the uniqueness of every event, a reflection, and/or a new awareness.
The organic shape, strictly linked to the leaf, is a creative environment from which it takes origin. Intended both in terms of thinking and space.
I put the accent in any activities I do.
I consider the accent as an added value to things.
I represent the accent as a leaf that lands and makes everything lighter.